Website & Video
Coway NYC — Trilingual Store Site & Character Shorts
A dealer website and character video channel where New York customers browse and ask about water and air purifiers in English, Korean or Chinese.
Challenge
Local customers who speak different languages struggled to find products and promotions in their own language.
What I built
I built an English/Korean/Chinese site with shopping, a blog and FAQs, titling pages with the words local customers actually search for. Across YouTube, Instagram, Facebook and X, a dog-character series runs as a fixed format.
Outcome
Customers can now find products and get in touch in their own language, and the character series keeps the brand visible across channels.
My role
Site planning, copy and SEO, plus planning and running the video format. The site was implemented together with AI (Claude).
Highlights
- Website in English, Korean and Chinese — shop, blog, FAQ
- 24 videos, character-driven Shorts
- Instagram, Facebook page & group, X
Let’s talk quality.
Roles, collaborations or a conversation about quality programs — all welcome.